Marketing

I have recently started a mini rebrand for Favela. I felt the brand lacked any sort of energy and playfulness. So I have designed the following 6 images - reflecting the vibrant culture of Rio de Janeiro.

 

It will be rolled out on social media first, then will be used across the brand. I used a mix of bold, diverse fonts to symbolize the rich variety of cultures and people that make the Rio de Janeiro so unique.

 

The tagline, "The Taste of Rio," ties everything together, anchoring the brand in the  energy and spirit of the city. This updated design approach brings a fresh, dynamic feel to the brand, and I’ll be rolling it out across all Favela’s branding to create a cohesive and engaging visual identity.