Marketing
Material
In the past, we’ve hired others to manage our social media, but we encountered a few challenges along the way. Since December, I’ve been gathering and editing content, and as of January 1st, I’ve taken full control of our Instagram account.
To bring structure and consistency, I’ve developed a monthly social media plan and created several content series to engage our audience.
Below is an array of email marketing designs/templates I've created on Klaviyo (similar to mailchimp), that we use to send out to different groups of customers and wholesalers.
One of the series' that I mentioned above is the 'Favela Phrasebook', which I created in AfterEffects. It introduces viewers to basic Portuguese phrases. Wherever possible, these phrases are tied to our brand, adding a fun and educational twist to our content.
Another series I’ve developed focuses on creating food and drinks using our beers, showcasing their versatility. This adds an exciting new dimension to our social media, keeping the content fresh, engaging, and inspiring for our audience.
Each month, I dedicate a half or full day to filming episodes for these series, followed by editing to ensure they’re polished and ready to share.
This is a digital invite for the sales team to send out via whatsapp to clients and potential customers for an upcoming event.
These a reels I have edited to showcase two events that we have held recently, please note these were filmed by a photographer.
Below is the social media planner I created to work out what days I will be posting, along with captions etc.
Julian Gower - gowerjulian@gmail.com - 07770773404